#MAKEWHATSNEXT

 

In the third year of Microsoft's "Make What's Next" campaign, we wanted to go beyond just creating awareness and invoke urgency and action in young girls to stay in STEM.

Building on the startling insight that, while many girls want to change the world with STEM, only 6.7% of them stay in those fields long enough to graduate. We used some of our latest technology to inspire the next generation of girls to stay in STEM—and change the world.

Advertising Age

AdWeek Ad of the Day

Creativity Editor's Pick

The Drum

Fast Company Top 5 Ads of the Week

Shoot Online Spot of the Week

We partnered with LinkedIn and created a #MakeWhatsNext Career Explorer, where girls could mix and match their interests to see what kind of exciting job awaits them in the future. Over 35,000 future careers were generated.

MWN_CareerExplorer2.jpg
 

THE CASE STUDY